Jan 21, Yuchai machine 2016 Marketing Services Conference preserved Kunshan,
the conference in order to cohesion, upgrading and changeover "as the theme, an
extensive review of Yuchai 2015 and" 1025 "during the span of struggle, proposed
2016 and also the next five years will certainly with partners to build a brand
new partnership, comprehensive development of benchmarking with international
advanced degree of product platform, enhance business competitiveness and
internationalization degree.
Yuchai group chairman from the board of
directors, Yuchai chairman Yan Ping talked at the meeting, President Wu Qiwei to
guests inviting remarks, Wang Limin, vp to do marketing work statement. Deputy
general manager, Yuchai sales company customer service middle director Pei
Haijun support report. The meeting through the general manager of Yuchai sales
company of high power chair.
In 2015, Yuchai group total sales associated
with multi cylinder engine 476 thousand and 600 Taiwan, achieved total revenue
regarding 33 billion 700 mil yuan summary. Among them, Yuchai cumulative sales
of motor about 36 million models, sales volume to position the top in the
industry. In the fourteen main engine manufacturing corporations in market share
has increased. When it comes to competitiveness of services to improve the user
satisfaction index within 2015 was 81. 88, an increase of 1. 67.
Throughout
the "Twelfth Five Year Plan" period, Yuchai overcomes the problems of the
"Twelfth Five Yr Plan" period trucks, building machinery market tightening, the
actual engine sales 229 thousand units, an increase of about eleven percent. The
bus energy total sales year-on-year regarding more than 30%, machine strength
total sales year-on-year regarding more than 50%, the deliver electric power
increased 2 . five times; Yuchai gas bus powerplant market share in the industry
has been in primaly.
In 2016, Yuchai item upgrades, will vigorously market
the YC6K, YC4S along with other heavy and light engine, crucial market; deepen
strategic co-operation with OEMs, distributors as well as terminal users; take
the initiative to cope with the impact of new energy, advertise the two
generation hybrid program and hybrid engine, unique electric fittings; shorten
the item the delivery cycle, accomplish customer delivery requirements;
encourage linkage order management, stock and market, to improve the particular
accuracy rate of prediction; upgrade service policy, still optimize the service
system, to further improve the electronic services ability, the construction of
the cellular Internet service platform; continue to showcase oil parts, service
and also Technology Alliance, based on company policies to improve the
advertising competitiveness.
Yan Ping stated, 2016 China's economic change to
the decisive moment, almost all Yuchai people solidarity along with cooperation
partners, to promote typically the transformation and upgrading involving
enterprises: one is to promote the device reengineering work. 2014, Yuchai with
the power of foreign specialists, institutions start system reengineering, 2016
to ending in the year, all Yuchai individuals must go all out, regardless of the
overall situation, turn concept, strong execution, to ensure that the machine
reconstruction of the successful finishing the work. Two is to market the reform
of the marketing and advertising system. Under the background on the current
upgrading emissions in addition to marketing team to be carefully related to the
market, keep up with the needs of the development of the situation, to create a
new cooperative relationship since the starting point, re construction connected
with efficient and effective promoting service system; three would be to
accelerate the upgrading of goods. Yuchai in five nations, T3 emission stage,
place a more than 20 billion dollars yuan, to ensure that the products of top
quality future Yuchai will always increase investment, to build the world-class
product platform, Yuchai invincible.
Assembly also released Yuchai "micro +"
assistance platform, and to 2015 to focus on the performance of marketing
provider unit and individual website were commended, awarded often the "service
station" "excellent support station" "advanced service station" and "outstanding
stationmaster" as well as other awards.
www.yuchaiie.com
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