Upon
June 18, the “One Belt and One Road, Cal . king Long Buses Drive over the World”
- Delivery Wedding ceremony for 1, 060 Models of King Long College Buses to
Saudi Persia was held in Xiamen, the core area of “21st Millennium Maritime Silk
Road”. This particular marked the biggest tourist trainer order of the year
adopting the one by Thailand upon June 12 when 204 XMQ6128 buses (12m long) were
delivered to the Southeast Asian country. Under the technique of “One Belt and
another Road”, King Long is actually again promoting its abroad business.
It is
worth observing that the order of 1, 060 school buses not only a new new record
for the solitary overseas order of Full Long and also the record associated with
maximum single order quantity of industrial products of Fujian Province in the
past years, but additionally became the No . one export transaction of China's
passenger coach manufacturer because the beginning of 2015.
Look
for powerful partner to succeed big orders
Obviously,
it had been not a simply coincidence.
Because
2015, King Long released coaches to Thailand as well as Saudi Arabia, and all of
these types of vehicles are all equipped with Yuchai engines. The number of
exported California king Long coaches equipped with Yuchai engines rocketed to
924 units in the first 5 months from 55 models in the same period of a year ago,
increased by about 16 occasions. Moreover, the market share regarding Yuchai
engines exceeds 72% as compared with other engine brand names, and Yuchai
occupies a complete dominance.
China’s
passenger carmakers are extremely prudent in the choice of engines, and it is
particularly correct for passenger vehicles to become exported abroad since the
differential needs from other countries must be regarded as. In today’s world
once the individualization and customization will be highlighted, a manufacturer
may win out and ensure the actual sustainable market growth only if they use the
products to the optimum satisfaction of customers and flexible to the local
market requirements with the provision of greatest and perfect supporting
services. Furthermore, carmakers and users choose engines with stereotype
considering, and it is really hard to change this in a short run, especially
when no outstanding strength is usually guaranteed.
A
manager involving King Long overseas companies are quoted: “King Long offers
applied Yuchai engines to the majority of of its exported automobiles, because
firstly, Yuchai is definitely widely accepted by oversea customers, and
secondly, Ruler Long has established close relationship with Yuchai. ”
Certainly, King Long selected Yuchai engines after careful consideration. Just
superb products and services can remain firmly on the market, and Yuchai engines
can give what clients need.
A
manager connected with Yuchai overseas business declared Yuchai has put the
oversea market expansion onto the agenda, and embarked on the advance of all
aspects, including researching the market, service network layout and also
construction, central warehouse, staffing requirements and materials. Yuchai is
attempting to find out about the substantial requires of the market, so as to
relieve the cooperation with spouses and assure the users along with good
quality. Compared to other brands, Yuchai engines are more cost-effective along
with guaranteed with better solutions. At the same time, Yuchai has a broad
variety of product series, covering 6m to 18m bus collection, which can fully
meet the various needs of various users. Additionally, Yuchai has established an
set up plant, which allows users to go to in person to witness the effectiveness
of Yuchai and become more confident within choosing Yuchai engines.
Since
the relevant managers of Yuchai introduced, Yuchai has already experienced a
long partnership with Cal . king Long since 2002. Yuchai offers King Long
providers in the research and progress products, supporting development,
creation and supply marketing and after-sales companies. Both parties work
together to continuously improve quality and understand win-win results under
the platform of strategic cooperative collaboration. Since 2008, Yuchai provides
won title of "Excellent Supplier of King Lengthy Coach of the Year” for several
consecutive years, and rates first on the supplier listing in each year’s
evaluation. The market share of Yuchai exceeds 70%.
User’s
fulfillment is paramount, win much more “returned customers”
Market
triumph is the biggest honor from the enterprise. To win the marketplace, we
must be up to the user’s satisfaction. According to statistics, considering that
the beginning of this year, underneath the weak domestic engine marketplace,
Yuchai engines has made an excellent stride in expanding international markets
and achieved an excellent sales performance. The overall performance is
attributed to the excellent high quality and service of Yuchai.
It is
reported that it is NTC Corporation that made this acquiring King Long school
busses for Saudi Arabia occur. This exclusive dealer started to cooperate with
Yuchai for 7 years and counting and both sides resigned any 10-year strategic
cooperation contract in 2013. Sami Shubaily, CEO of NTC told me they value
product top quality and after-sales service assisting system. Previously,
Thailand consumers also said that the supply associated with quality products
and perfect support with the consideration of nearby market demand in Thailand
is the most important thing to them. Yuchai, through powerful alliances together
with King Long, brings the very best experience and creates higher value for
customers with top quality products, expert services in addition to overall
solutions.
According
to the foreign business manager of Yuchai, Yuchai has appointed 7 after-sales
service persons living at different places regarding Saudi Arabia. Such staffing
needs arrangement is equivalent to a scale medium-sized representative office,
that implies Yuchai is lounging more and more stress on oversea markets. In
addition , for big purchase users like the purchaser involving 1060 school
buses, Yuchai will set up additional services outlets, appoint service
individuals, provide specialized training for customers. Besides, Yuchai will
quickly react to user’s needs and resolve any problem effectively professionally
as well as effectively.
The
manger connected with oversea markets of Full Long told us that this order of
1060 college buses is the “sequel” towards the order of 80 high quality King
Long school chartering to Saudi Arabia inside April this year, and such fresh
fruits contain the efforts of Yuchai, one of the critical assembly companies of
the bus. At the beginning of this season, Ministry of Education associated with
Saudi Arabia purchased two hundred school buses for countrywide primary and
secondary colleges, and King Long had been selected for supplying eighty buses.
This is King Long’s first order of school purchases since the entry into the
industry of Saudi Arabia. The actual manger of oversea marketplaces of Yuchai
said that California king Long school buses built with Yuchai engines showcased
excellent performance and quality once they were put into the use throughout
Saudi Arabia, especially in the regional harsh desert climate conditions. Yuchai
engines are greatly thankful for users for excellent quality, specialized
strength, affordable price and innovative after-sales service. The first set of
80 school vehicles is the stepping-stone to customer’s satisfaction, without
which the following order would be out of the question. For that reason King
Long won all of the orders in the subsequent putting in a bid of 1060 school
rapace.
Two
strengths of good quality and service; good popularity for “made in
China”
“We
always seek the particular trust from users and also carmakers. ” A office
manager of Yuchai’s marketing company introduced that the brand of Yuchai
represents the product of “made in China”, so we is never slack.
It is
reported which, in the two single requests of King Long export products to Saudi
Arabia along with Thailand, Fujian Office regarding Yuchai customized the
products for your local market and consumers. To respond to China’s approach of
“One Road and something Belt”, Yuchai has efficiently integrated “Yuchai” and
“localization” in order to establish the good trustworthiness of Yuchai. Yuchai
has set up a good oversea offices in different nations (such as offices
involving Saudi Arabia and Thailand), and innovatively created brand new
innovative marketing modes. Yuchai has made out specialized operating plans and
policies several countries and customers, to present feasible services in terms
of business, products, services and technologies. Yuchai is popularizing
typically the agency services, to form some sort of widely covering agency
system starting from small areas, and can assign service engineers to improve
the service system building and extend the product helping outlets. Last year,
Yuchai arranged technology training programs in gas engines in Thailand to solve
the problems and issues of users. At present, Yuchai has 115 overseas assistance
agents, which have efficiently guaranteed the customer service. At the same
time, the rand name of Yuchai is getting the recognition of more and more
oversea users, consolidating the position connected with “made in China” items.
It is worth noting the Yuchai’s participation in this buy from Saudi Arabia
signifies the replacement of an international motor magnate, which rebuilds
often the confidence of “Chinese popular engine brands”.
Brand
elegance brings about a good harvest in the market. At present, the existing
amount of Yuchai engines has surpassed 15, 000. In Thailand, millions of
tourists from worldwide travel across the country in the instructors mounted
with Yuchai motors. At the same time, as one of the largest China’s internal
combustion engine producers, Yuchai was the earliest powerplant maker opening
the Southeast Asian market.
It is
the skilled after-sales service team composed of Yuchai and King Very long
personnel that guarantees the actual vehicles to run in a constant and sound
state in addition to allows more users to appreciate the charm of Chinese
energy.
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