Yuchai engine Truck Marketing Service Co., Ltd. General
Manager Tang Gang made a summary statement. Tang pointed out: after two
consecutive years after the trough, the heavy truck industry usher in a greater
level of rebound this year. Until the end of September, United truck sales this
year have than whole doubled last year, next year's economic situation certainly
this year than good; upgrading of emissions at the same time, in the increase of
the same product, price competition advantage of United truck
significantly.
Finally, Tang always stressed that United truck to
pupate into a butterfly, it must change, no change is no breakthrough. Fourth
quarter marketing work to focus on the channels of the franchise, the provinces
pilot contract, technology marketing launched. United truck to go the way to be
different, concerned about the market segments of the market, to find out their
own blue ocean strategy. Channel change is find a regional market, the analysis
of demand and value orientation, is more effective to improve the work
efficiency, to have the courage to break the existing pattern of sales;
marketing mode in a variety of forms, so that technical marketing mode into the
characteristic, technology rich marketing to the connotation of the product
to.
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