Long term goals are determined, the practice is the
combination of the length of the strategy.
The short term is present, is this year; the long term
is to follow the direction of industrial development, to achieve the results of
the upgrade in the stage. At present, the need to firmly occupy the target
market share; the future, the need to achieve the enterprise's driving force for
the industry. Short term target stable and stable, and gradually move towards
long-term goals. Based on short-term, for long-term, namely to grasp with the
conditions, identify different stages of positioning itself, fully mobilize the
existing resources, to do a good job in front can do practical, step by step to
achieve the long-term goal.
Any overnight ideas, are the joint truck to resolutely
abandon. Joint truck to actively respond to the current market changes, and
constantly adapt to the needs of the market, and strive to meet customer needs.
In products, channels, services and other business segments, and gradually
realize the improvement, improve, perfect. To think of it, will be able to do a
good job, do what others can not do, to insist on the things others can not
insist on.
Whether the market growth is fast or slow, customer
demand is always there, but this demand is constantly changing. For example,
early truck customers, driving his car, now anchored large logistics companies
and logistics center, buying in bulk truck and hire a driver. Customer
consumption motivation gradually transformed into investment appreciation. For
example, consumers on the product level, the connotation of a higher demand, the
consumer experience needs to improve.
Due to the heavy truck production materials and tools
of product attributes, master consumer decision-making power of heavy truck
customers usually have many years of industry experience, the consumer decision
making relatively rational. This requires heavy truck marketing for the product,
market, industry, have strong ability of integration and grasp. Therefore, the
United truck to temper themselves, rapidly enhance the comprehensive ability of
marketing.
In mining, to meet customer needs, as long as the
running faster than others, to keep up with customer demand, before the customer
needs, you can become a market winner.
Joint truck's view is that the key issues to be clear,
to the point, the short term should be based on long-term development". Do the
length of planning and combined firmly towards the established direction, stable
every step, then the so-called heavy winter, but is the darkness before
dawn.
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