The "health channel extension terminal to win the
market" as
the theme of the 2015 horseYuchai petroleum lubricating oil
company dealers
marketing annual meeting
in Wuhanheld. Director Ma Yuchai petroleum lubricating oil
company, the leading regional
director,sales offices, and have a joyous gathering of dealers from around the
country, summarizes 2014 annual marketing work, 2015 to discuss development
plans.
Marketing
meeting on
2014 were
summarized, in-depth analysis of the company sales in 2014 the highlights and shortcomings, and puts forward the marketing ideas of 2015. The meeting pointed
out, 2014, Yuchai horse oil lubricating oil company completed sales of 72000
tons, an
increase of 6%; sales revenue 1400000000 yuan, an increase of 11%. In 2014, the biggest bright
spot, is to
subdivide the market breakthrough, incrementalrelatively
quickly, the performance
of the gas engine
oil and YC Tim blue car to achieve 48% and 600% yoy respectively with urea solution. Terminal
development, customer development, dealer training etc. to promote the
work, has
also made remarkable achievements.
During
the meeting, the general manager of Yuchai Petronas lubricants Li Qibangannounced the
2015 marketing
strategy. He
pointed out that, in 2015 the company's sales target is 92000 tons. To ensure the realization of this
goal, Li
Qibang detailed
interpretation of the company's marketing policy in 2015 -- "management driven, product
promotion, market
pull", he also from the three aspects of products, brands and channelsto
the dealer marketing strategy of Introduction Company in
2015.
At
the meeting, Ma Yuchai petroleum lubricating oil
company chairman Xie
Yuqiang in"Ming general direction, focus, and cooperation" as the theme of concluding
remarks. The
target, Xie
Yuqiang pointed out
that in 2014 the company's
sales, the
total size of 72000
tons, achieved high grade oil, but still piaffe, hovering around 50000 tons, in 2015 toachieve breakthroughs in key
areas, the total size of
sales Zaishangtaijie; strategy
ofinterpretation, Xie Yuqiang proposed to use "five
strategies" (terminal, terminal
maintenance, development terminal
sales, development fund, business
training) two
aspects of the circulation
channel in the value
chain "(a
dealer, terminal repair factory),four
kinds of personnel (dealers, dealer sales, repair, repair factory repair factory boss)"key force. Xie Yuqiang also shared
his thoughts on China, lube oil market analysis.
The
day of the meeting, Yuchai horse oil lubricating oil in recognition and reward of a group have made outstanding contributions to
the company's
sales dealer unit, and awarded honorary
certificates.
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