Yuchai Marketing Services Conference held in 2015

2015 Yuchai Marketing Services Conference held in Wuhan, the general assembly to "bring advantage and innovation opportunities together" as the theme, a comprehensive summary of the 2014 Yuchai marketing work, the marketing idea of the work in 2015, 2015put forward the marketing strategy and sales target. The conference also held a newproduct launch conference, and in 2014 in recognition of the outstanding performance of Yuchai marketing system of units and individuals.

The meeting, Yuchai group board chairman Yan Ping delivered an important speech, fully affirmed the Yuchai marketing system's performance in 2014, also put forward higher requirements on the 2015 marketing work. Yuchai general manager Wu Wei entitled"collaborative checkpoints, create brilliant" speech, to comment on the 2014 sales service,on 2015 marketing service work mobilization. Yuchai shares Wang Limin as deputy general manager of marketing work report, sales company deputy general manager Pei Haijunservice report.

In 2014, the face of the economic downward pressures continue to increase, the market demand serious weak trend, Yuchai difficulties, hard skills, steady, sales volume continues to dominate the top of the industry, the market share continues to grow. The truck,passenger car engine plate to maintain the advantage, the new development of heavy,light engine field to achieve steady growth; the ship electric engine plate contrarian growth of 6.5%; agricultural engine became "agricultural equipment preferred power engine";overseas exports grew by 12%, a record high.

2014 is the national standard 5 diesel engine emissions of 4, gas engine in switchingyears. Yuchai by virtue of technology, completed in 4 market promotion and new product introduction in the passenger car, truck market smoothly, in 4, the country 5 diesel powered gas powered rapid volume. By the end of 2014, China's first batch of Yuchaiachieved Euro VI diesel engine orders, the successful implementation of Euro VI diesel engine market.

In 2014, Yuchai goods, manufacturing system, force and marketing force to promote theproduct sales and customer satisfaction. The annual service satisfaction of 89.98 points,an increase of 2.02%.

Yan Ping said that in 2014, the market competition is particularly fierce, especially dismalsituation, Yuchai group and Yuchai Department partners, indomitable spirit, struggling forward, and achieved excellent results: total sales revenue of over 40000000000 yuan,the overall stable and healthy development, and lubricating oil, engine accessories Monopoly year-on-year growth. Yuchai engine sales 484000 units, sales volume continues to dominate the industry top 1.3%, sustained growth in market share, sales continued to grow.

Yan Ping in 2015 is analyzed with the automobile industry related national economic policies and environmental regulations. He said that China's haze caught the attention of the world, the country plans to use 3 years to rectify the problem of air pollution. The automobile industry is the primary goal of rectification. In 2015, the shift of economicenvironment, strict governance period, Yuchai will face new opportunities for development,but also must overcome many challenges. In 2015, Yuchai will adjust the industrial structure as the core, there is a close up, adhere to the principle of benefit first,comprehensively promote the "two business". This year, Yuchai will accelerate the process of internationalization, strategic cooperation with many famous international enterpriseshave made substantial breakthroughs. Six or seven month, jade Chai 3 years of grinding"knife" will break edge, there will be a number of major cooperation projects landing, thenthe internationalization ability of Yuchai will be significantly enhanced. Yuchai willunswervingly promote reform and innovation, system reconstruction, for about three years to complete the system upgrade, optimization of production, organization, research and development, marketing, service and other systems, quality and efficiency, strongerenterprises.

During the conference, Yuchai also held a new product launch conference, 10 new products were released in 2015 on the company, 6 is a commercial vehicle, 3 engineeringmachinery and agricultural equipment power, the 1 is a passenger car power. The euroYC6L-60 emission standard VI.

At the same time meeting in 2014 in recognition of the outstanding performance of Yuchaimarketing system units and individuals. One of the 305 service stations to obtain recognition, 85 units for service award, 160 units to obtain accessories business award,204 service station to get recognition.

From around the country more than 800 Yuchai marketing system, on behalf of OEMdealer representatives, service representatives, representatives to attend the meeting to discuss parts dealers, Yuchai marketing service plan. Chinese, Chinese automotive newsindustry news, newspaper, Chinese Chinese traffic quality newspaper, commercial autonews, MEB 14 media to report and etc..

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