The rise of independent high-end heavy truck, whether
they have at the right time? The personage inside course of study thinks, for a
long time, the domestic heavy truck industry through a from completely copy
foreign technology to technology introduction and digestion and absorption of
the reverse development road, but the high-end market still lacks the
independent brand figure. In recent years, the domestic auto industry emerged a
large number of master the core technology of the vehicle and parts enterprises,
heavy truck market continued prosperity, not only the self build world-class
heavy truck is possible, but also have the market conditions.
Under such a background, combined with the truck
inventive, adhering to the "technology to create the future" concept cars, both
from the external introduction technology, digestion and absorption of self
innovation, and considering the actual characteristics of the Chinese market, is
the integration of the heavy truck industry is the most competitive resources
developed new UE platform. The UE platform is combined with the truck
independent research and development, and the mainstream of world heavy truck
synchronization of a new platform, is the first truly autonomous truck
platform.
Cooperation model innovation is combined with the truck
proud generous. In the list, one full weight name added clout: passenger cars in
the field of the leading independent brand Chery Automobile, with technology
research and development, the core parts and channel advantages; largest special
vehicle refit factory CIMC, have strong modification and distribution channels;
in passenger car engine market occupies a very high share of Yuchai, in recent
years has been around heavy truck engine the. At present in the heavy truck
transmission market occupies absolute advantage of shite... Joint trucks strive
to maximize competitive advantage through resource complementarity.
The future occupation of the commanding heights of
China heavy truck market, only a high level of products is not enough, through
service innovation and marketing innovation, for users provide new integrated
solution became united truck foothold. In terms of service, combined with the
truck will be the first service on the front of the marketing, service network
laying in place, sales staff to follow up, to build a from product to marketing
to integration services solutions. Appears in the United truck marketing service
limited company general manager Tu Xiaoyue, United truck product price includes
not only the product value, more financial services, after-sales service and
logistics services for the support, has been from the simple price marketing
rise to value marketing level.
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