Futian Automobile in the Beijing headquarters of the
organization held strategic cooperation partner publications and Media
Association, a total of more than 20 Futian Automobile upstream and downstream
value chain enterprises responsible person to attend the meeting. Association,
Futian Automobile initiative established the Futian Automobile magazine media
Love Association, as FMG (Futian Automobile media love fraternity) publications
branch, to work together to build a community information, forming Foton and the
whole value chain information sharing, the sharing of ideas and internal
dissemination and sharing, benefit sharing platform. Yuchai group as automobile
Futian downstream in the value chain is an important part, with the
participating companies together with become Futian Automobile magazine media
Love Association first batch of members.
Journal of media Love Association slogan is
"communication - chain - win". The fraternity believes that the development of
enterprises can not do without the support of the value chain on the downstream
partners. In today's society, the competition between enterprises and
enterprises is not just a part of the competition, but the competition of the
whole value chain.. Every activity in the value chain will have an impact on the
ultimate value of the enterprise.. Facing the future, the value chain between
enterprises through the chain, to achieve win-win situation is the trend. Carry
out the deep communication between the value chain enterprise, can strengthen
the confidence of the value chain enterprise common development, so as to
enhance the value chain cohesion and competitiveness.
Magazine has incomparable advantages in business
communication. The Journal of the audience covering up to every enterprise
policymaker to enterprise employees. On the value chain downstream enterprise
publications platform to establish communication mechanism, realize between the
enterprise value chain information sharing, effective way to enhance the mutual
influence and cohesion.
Magazine media Love Association will hold regular
exchanges, communication activities, and actively participate in social welfare
activities, which play the spread and influence of the organization. Through
this platform, between the value chain members magazine timely exchange of
enterprise information, expand the scope of communication, will be able to
achieve the improvement of both the corporate image.
Yuchai group has "Yuchai" magazine, "Yuchai builders"
newspaper, Yuchai group website, Yuchai television, OA News Center magazine
publicity platform, plays a huge role in the corporate culture of publicity and
promotion, dissemination, this accession to the Futian Automobile magazine media
Love Heart Association to become the first batch of members, not only can learn
from other enterprise advanced experience and practice, and can be further
expanded its influence, and then expand the enterprise's brand image and
influence.
As far as I know, FMG (Futian Automobile media Love
Association) is January 2011 by united world champion in Futian Automobile
Federation, part of the core technology daily and Phoenix TV, southern media
group, Sohu automobile, China Automotive News of the media jointly launched
nearly a hundred media together in a social welfare organization --Foton media
gathering (FMG). FMG carried out a series of public welfare activities around a
theme each year. FMG member of the major media and the Olympic champion, was
invited to participate in the FMG of the various public activities, so as to
jointly assume corporate social responsibility for the enterprise. FMG Journal
of branch and the entire FMG organization the purpose and concept of
consistent.
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