Yuchai shares held a summary of the work and layout of passenger car

According to Sohu Automobile Research Center released data show that in 2014, domesticpassenger car sales of more than 19000000 generalized. How to share a cup of soup in this huge car market? Yuchai passenger car sales company power marketing managerYang Qian told reporters that the passenger car power marketing department after nearly two years of market exploration, coupled with the planning, development, marketing and other departments repeated discussions, gradually clear. The future, we will seize thecommercial trend of passenger cars, passenger cars for Yuchai power undertaking new development.

Yuchai passenger car dynamic plate from 2004 to 2011 4Y20 4W successful ignition,Euro4 successful product line in Jining Yuchai factory, and then to 2014 R & D upgrade 4Y20/4Y22 Euro V products, it can be said, Yuchai has initially set up passenger car dieselproduct platform.

At present, in the field of power of Yuchai passenger car, is still in a stage of marketdevelopment. 2014 passenger car sales force is mainly 4F platform products, as well as a small part of the 4W product sales, far less than the overall 5 year plan target of 90000 units. When asked about the main challenges facing Yuchai passenger car dynamic salesof passenger cars, power marketing manager Zhang Liyuan said: "our passenger car salesforce the biggest difficulty, there is no market, single product, single platform products."

Despite the challenges, but from the market data and analysis, Yuchai still has great market opportunity. From the February 9th meeting of the Yuchai passenger work summary and arrangement of the meeting was informed that with the continuous upgradingof emission regulations, and the Ministry issued a "passenger vehicle fuel consumption limitvalue" implementation, Yuchai on 2015 passenger car sales growth momentum remainedoptimistic expectations.

The future, in order to ensure the market competitiveness of products, Yuchai car plate will be in accordance with the characteristics of supporting models of market segments, to seize the car commercial trend, lock boxes of goods, light passenger and light card "bytaking" products market, while relying on the company's overseas system, Tuo Zhanhai in the international market, actively expand the supporting platform at the same time, the establishment of a market information system, strengthen the market to control, so as tobreak the bottleneck in the implementation due to the breakthrough of passenger carmarket power.

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