Under the weight of heavy truck pattern brewing big reshuffle

 

Through last year to this year, China's heavy truck enterprises product sales ranking standings ranking top ten manufacturers, seating between them is actually imperceptibly changing. Dongfeng industrial vehicle sit tight within the top spot position remains, China National Heavy Duty Articulated vehicle from last year to return to the 2nd position and maintain all the time so far and this position in the very first half of the year more loan consolidation. Shake the ranking ought to belong to the past two years using the FAW, Dongfeng showdown manager positions relegated to third location. Heavy truck ten powerful pattern, under the weight from the market downturn, is making in a reshuffle of the surprise.

The first half of this year, the actual heavy truck market revenue fell 31. 13%, the particular enterprise sales over the exact same period last year have different examples of decline. Among them, the drop in the industry, including the decline inside the magnitude of the FAW (38. 39%), Fukuda Daimler (39. 91%). Only from the point associated with view of sales within June, although the FAW freedom ranked fourth, higher than typically the Foton Daimler, but each sales of less than one hundred vehicles of a narrow difference, let FAW ranking is not really stable.

Out of nearly 2 yrs of sales data are available, the location of heavy articulated vehicle two or three has been run through Chinese heavy truck, faw. In 2013, FAW offers more than sinotruk ranks 2nd, but since the beginning of last year, Tiongkok National Heavy Duty Truck back again ranked second, and maintain an almost 1000 monthly sales space with the FAW. Only inside June this year, Chinese weighty truck sales of large trucks is higher than FAW 2000 vehicles, one stage closer to widening the distance. At the same time, the smallest China major truck also fell prior to the five heavy truck corporations. In second place, China's truck gradually consolidated.

Likewise, the heavy truck rated fourth and fifth spot, is the Shaanxi and Foton Daimler competing battlefield. Continues to be, ranked fifth in the vapor of short for Shaanxi Province in the middle of this year income of heavy truck more than Foton Daimler, even with the 3rd FAW gap less than a hundred cars, FAW Jiefang place even more precarious.

From the point of view regarding 6 ~ 10 ranks change, Shanxi Dayun increase greatly, from the ninth increased to seventh, while the decrease in most obvious is SAIC Iveco Hongyan (hereinafter known as "on in accordance with the red"). Nearly two years in accordance with often the red keep the seventh placement in the industry, the decline up to 45. 41% in the bottom part of the top ten, the fall is also among the top 10 biggest.

You have your resources and i also have my play.

Product sales ranking in the top ten in the heavy truck business advantages, in a downturn in the market atmosphere, car enterprise competition benefit in the battle intensified.

Within this year, although the liberation on the FAW to keep the third location, but the market share has been separated, from 15. 7% throughout 2014 fell to fourteen. 26%. Compared to the first half last year, Dongfeng commercial automobile and China Heavy Duty Vehicle on the basis of keeping the advantage of, business from 20%, 16%, increasing to 23% and 18%. Among them, Dongfeng commercial car in the absence of new systems to launch remains the greatest share of the market is to be able to shake. The reason is that the fairly perfect product structure, particularly the "head of the fog up is a highway truck rain". And this is the traditional benefit of Dongfeng commercial vehicle. Simultaneously, the joint venture Dongfeng business vehicle in the brand communication much more and more international norm. Sponsorship Dongfeng sailing team fight won second runner in the brand awareness is geometrically increase, the color of monster brother driving skills competitors more down to earth, in the form of conversation, Dongfeng style more distinctive.

For the Chinese truck to keep the existing advantage, sales organization deputy general manager Duan Hengyong said the company will be confident. Since the beginning involving 2013, with Mann system products to enter the market, The far east National Heavy duty truck has been around on the adjustment of item structure, will shift primary of the market to the freeway car. According to Duan Hengyong introduction, the current road vehicles accounted for Chinese hefty proportion of total gross sales, has increased from 20% in order to 50%. Into the second 1 / 2, China heavy truck to build up road car market is constantly on the. It is reported that the product or service will be launched at the time of the actual 6 x 2 tractor and 4 x two truck.

In the first 1 / 2 of this year, although the market recession, the majority of enterprises are not therefore depressed. According to the Shaanxi Car Sales Company Marketing Movie director Liu Xin, product marketing activities of steam connected with short for Shaanxi state organization in the first 50 % of about 2800 field, with all the previous recommendation forms of various, Shaanxi this year to pay much more attention to market experience. Liu Xin expresses, more than 2800 field marketing activities are user experience, including severe stunt Experience Camp, caravan, promotion, fixed display, event and other and matches to achieve Shaanqi calendar year most.

As seen by of sales in the 1st half of this year, Foton Daimler and FAW Jiefang small gap, in heavy vehicle sales top ten enterprises, Foton Daimler especially good at advertising. Today, associated with the heavy big rig field, almost all saw the particular participation of Foton Daimler, from joint logic logistics o2o platform to build, to produce a one-stop logistics solutions, the development of heavy truck shop experience, and work together to create the logistics park environment, Foton Daimler's marketing abilities in the top ten ranking upon. Despite the dump truck marketplace decline year by yr, but Foton Daimler captured the market in Beijing to be the industry first to take part in the local standard of ruin car making heavy automobile business. This game would be to capture the market high floor heavy truck enterprises to follow along with. In emission standards to be able to upgrade the background, Auman combine Beijing home market rapid reaction, first introduced in line with the Beijing V emission standards with regard to intelligent muck car.

Blade road car for the luxurious

The heavy truck business, the product is always the spirit. In the first half of this season, the company's new products have been outlined or listed. There are some cool product plans.

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